Banned from NYFW
The fashion industry is built on making women feel BAD about themselves. You know the messages, "If you buy this, you'll look younger. This will make you look thinner. If you wear this, you'll feel sexier. "
We're sick of a bunch of people in same black sweater in Paris and NYC deciding what we should be wearing.
(Lingerie as office wear? Really fashion industry? Have you ever actually BEEN in an office? I digress)
Instead of dictating "trends" that women should follow, we look to YOU to tell us what you want to wear.
Only once we co-create with you, do we get on planes, journeying to the far ends of the earth in search of the perfect fabric for your clothes. We obsess over the zillionth bolt of Dutch wax and silk chiffon--unfurled in a kaleidoscope on tables across Tokyo, Lagos, Paris, Nairobi, Barcelona, Milan, Buenos Aires, Accra, Johannesburg, Jakarta and Detroit (and who knows where next). FINALLY, we're willing to choose something that's perfect *for you*.
- Co-created by detail-oriented engineers and YOU
- Tailored by artisans all over the world
- Quality controlled in Seattle by extremely picky testers before being shipped to you
You are a wonderful human exactly how you are. Thank you for letting us celebrate you.